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Trazi

A SMART BRAND FOR A SMART FUTURE! 

The world is moving towards sustainability as the only smart choice for the future of people and the planet. Trazi seeks to bring the local sustainable construction to the next level by improving construction standards and providing the market with state-of-the-art manufacturing and construction processes.

Logo Formation

The Arabic word Trazi means the formation, pattern, design, style.  It’s used in the context of architecture and construction. It is a formal word that carries the connotation of sophistication and elegance. The logo was formed through re-drawing the letters of the word Trazi in a modern and creative style and then re-arranged in a way that when traced can still read the word Trazi in both the Arabic and English versions.

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Identity Elements

Marque

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Color Scheme

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Brand Applications

Brand applications varied from letterheads to labels on local products.

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