Khair stands for 3 values:
Ease, harmoney and humanity.
The brand identity was built entirely on these 3 values and they were present in all aspects of the brand visuals. The meanings of these 3 words in the Arabic dictionary were depicted visually in 3 distinct symbols.
A brand about humanity.
Khair is a charity foundation that utilizes technology to mobilize resources with the aim of relieving those in need...those in "Kurba - كربة".
Khair is inspired by the natural human desire to give, and the humans need to be positively influential in their community. Therefore, Khair is from humans to humans and that's why in all the brand visual symbols ,if you look closer, you will always see a human or two (the dot making the head).
Happy and smiling face.
"Yusr-يسر" means ease, kindness, lack of stress, simplicity, capacity, prosperity and readiness.
A symbol that depicts the above meanings was extracted from the way the word "Yusr-يسر" is written in the Arabic language.
Connected people to each other...and to their surrounding.
"Harmony-تناغم" means the integration, consistency, the strong bond and the one rhythm.
A symbol that depicts the above meanings was extracted from the way the word "Harmony-تناغم" is written in the Arabic language.
A love bond between humans.
"Humanity-إنسانية" means the preservation of the value of human rights, the belief in equality, and the affection in the treatment of others. It is derived from Uns-أُنس which means the familiarity, the disappearance of brutality and the elimination of loneliness.
A symbol that depicts the above meanings was extracted from the way the word "Humanity-إنسانية" is written in the Arabic language.
The Logo Formation
The logo was formed through the 3 symbols designed for each value. One part from each symbol was extracted out and the 3 parts combined together to form the word Khair-خير.
The color green is associated with goodness at least in the islamic culture. It resemble nature, growth and prosperity. For the iconography, all icons contain the green dot. This gives consistency to the brand as well as a distinct style.
Maximizing The Impact
Creating promotional products was part of creating Khair brand identity. The goal was to familiarize people with Khair, inspire people to do Khair -خير and and to collect donations through selling these products.
Khair's box is a 30 days challenge box. The box contains 30 cards with a challenge on each card that reinforces a human value and helps people practice that value in their daily life.
The Khair values were designed into necklaces where the revenue goes to those in need.The neckless is not only for the purpose of collecting money but also for reminding the givers to live the value they purchased by keeping it close to their hearts.
The website was kept simple and easy to use with personal profile for the givers to track their donations.